WHAT’S NEW
Under the manufacturing expertise of AAI/BPI and Sure Shot all basketball products will now bear the renowned Spalding name.
Widely known as a top apparel company, Russell Corporation set out to expand its position as an athletic company. In 2003, Russell Corp. acquired leading ball producer Spalding. In the summer of 2004, Russell Corp. solidified its position as a leading sporting goods company by acquiring athletic equipment manufacturers American Athletic, Inc (AAI) and Huffy Sports, including brands of BPI, Hydra-RIB and Sure Shot.
LATEST INNNOVATIONS
Spalding is constantly developing new products to meet customers’ ever-changing needs. We offer:
- The highest quality products.
- Superior product designs.
- Integrated product development and distribution.